Do not erase the history. Rebuild the system.

Diagnose before styling

I examine structure, content, user paths and technical obstacles. The outcome is a clear decision register, not a new colour placed over an old problem.

• what stays
• what changes
• what gets rebuilt

Inventory every address

Each useful URL gets a status and a destination. Valuable content remains reachable, duplicates are consolidated and redirects are planned before launch.

• keep
• merge
• redirect

A new reading order

Content is rearranged around the visitor’s task. Type, hierarchy and interaction lead to a decision without hidden steps or avoidable friction.

A controlled release

Before launch, I check pages, forms, redirects, accessibility, speed and indexability. After launch, I verify what the server actually returns.