A
Inventory
I combine URLs from the existing website, sitemaps, internal links and available reports. The status of every address stays visible.
URL MIGRATION / 003
Changing architecture without a map creates dead ends for people and search engines. A migration sheet connects every valuable old URL to its best new destination.
I combine URLs from the existing website, sitemaps, internal links and available reports. The status of every address stays visible.
A URL remains, moves, merges into a better page or is removed for a documented reason. Redirect chains are avoided.
Permanent 301 redirects point directly to their final destination. Internal links, canonical and hreflang tags use the new addresses.
After launch, I check HTTP status codes, loops, missing resources and pages unexpectedly returning 404. Only then is migration complete.